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Giuseppe ZanottiShoe designer
Country:
 Italy |
Content:
Biography of Giuseppe Zanotti
Giuseppe Zanotti is a renowned shoe designer known for his refined and sensitive designs that combine luxury with practicality. His shoes are worn by celebrities such as Madonna, Catherine Deneuve, Jennifer Lopez, and Gloria Estefan. As the chief artist of the internationally famous brand Vicini, which is exported from Italy to 80% of the world, Zanotti embodies an excess of boundless imagination in his own line of shoes, Giuseppe Zanotti Design. Not only celebrities, but respected colleagues such as Valentino Garavani, Roberto Cavalli, Antonio Berardi, and Patrick Cox also consider themselves fortunate to avail the services of this talented shoemaker.
Zanotti's career is a testament to entrepreneurship, hard work, and a devotion to women's feet, which are celebrated through his "signature" strap constructions that delicately embrace and firmly hold them. To achieve the unique comfort that Vicini and Dzanotti are known for, this ambitious Italian from San Mauro Pascoli, a town on the Adriatic coast with centuries-old traditions of shoemaking, had to go through almost twenty years of journey from a technologist-designer to the founder of his own production. In 1994, the financial circumstances allowed him to step away from being an invited art director for many companies, including American ones, and take the helm of Vicini S.p.A, which currently boasts an annual turnover of two hundred thousand pairs of luxury shoes and over twenty thousand related accessories.
The Success of Zanotti's Design
So what is the reason behind the global success of Zanotti's designs, considering the fierce competition among shoe manufacturers in Italy? Zanotti himself places the highest value on advanced technology and scientific research in the process of searching for materials. "It is essential to preserve the ideas that come into shoe pret-a-porter from the world of art, and in principle, from any field that reflects the evolution of tastes and customs. Technical techniques, designed with good taste in mind, are the tools that make these ideas attractive."
In Zanotti's collections, there is always a playful and ironic spirit, even if the straps and laces on sandals are made of real silver and gold, and the flowers are made of rhinestones and precious and semi-precious stones. His favorite shape for shoe toe boxes is pointed, giving the foot a sensual and graphic form. The artist's style is based on harmony in the design, lightness, cheerfulness, and sensuality. Zanotti's shoes are unabashedly feminine. The walk of a woman who wears them is special, exuding a touch of skillful seduction that is inevitably noticed by the opposite sex. This attribute has always distinguished Zanotti's creations, even during the period of grunge and sporty styles that reigned in fashion when it seemed to have forgotten the game of seduction.
An Artistic Collection
In the spring-summer 2002 collection, Zanotti's designs were inspired by the inquisitive, adventurous, and passionately loving nature of women who seek travel and unexpected experiences. The collection was suffused with artistry and executed in classic blue and white tones, evoking the spirit of the 1930s and 50s when affluent ladies preferred to embark on Mediterranean cruises from the Cote d'Azur to Biarritz. The decorative details used in the designs were reminiscent of sunlit decks, palm silhouettes, seashells, and flowers. Wooden heels and soles, stripes of the color of ocean waves and white sand, fragments of turquoise and coral added extra charm to the collection. Drawing inspiration from Impressionist artist Edgar Degas, Zanotti incorporated elements of ballet dancers' tutus into the shoes, featuring silk and satin-covered daytime sandals, shoes resembling the shape of a corset, and tulle, lace, and whalebone trimmings used in ankle embellishments. As a tribute to pointe shoes, Zanotti also decided to create a new toe box, slightly shortened at the end with a rounded tip, but no less elegant.
Giuseppe Zanotti's timeless shoe style appeals to people of various professions and ages. Vicini shoes can be found in the main universal stores worldwide, such as Neiman Marcus, Barney's, and Saks Fifth Avenue in New York, as well as Harrods and Harvey Nichols in London. Women in the capital cities, whether in Moscow, Kiev, or Vilnius, have been enjoying Vicini shoes for several years. Additionally, the second boutique of Giuseppe Zanotti Design, after the one in New York, is set to open in Moscow on one of the main shopping avenues, Kutuzovsky Prospekt. Zanotti has long believed that Moscow is one of the most promising cities economically, where women love to dress beautifully and look sexy.
In summary, Giuseppe Zanotti's taste for luxury, based on a stable sense of restraint, is evident in his designs. As he once said, "Every woman wants to feel extraordinary, especially if her personal charm is enhanced with something fashionable - but not too fashionable, that's the necessary factor." If we were to ask Madonna, who starred in the music video for the song "Power of Goodbye" wearing Giuseppe Zanotti shoes, whether she agrees with this statement, this diva, wise from life experience and collaborations with top designers, would undoubtedly be amazed by the modesty and wisdom of the great shoemaker.
