Jacques Dauphin

Jacques Dauphin

French advertising pioneer
Date of Birth: 04.07.1923
Country: France

  1. Jacques Dauphin: A French Pioneer in Advertising
  2. Expanding Success
  3. Achievements and Contributions
  4. A Family Legacy

Jacques Dauphin: A French Pioneer in Advertising

Jacques Dauphin, born on July 4, 1923, was a French pioneer in the field of advertising. He is best known for inventing and introducing outdoor advertising and billboards. After receiving his education at the prestigious HEC Paris business school, Dauphin reopened his father Eugene Dauphin's law firm in Paris, which had been established in 1921. During World War II, his father made the decision to close the business to avoid any collaboration with the Nazis.

Expanding Success

After France was liberated from occupation, Dauphin's law firm expanded significantly, extending its activities to other European countries including the United Kingdom, Belgium, Italy, and Spain. From 1958 to 1966, Jacques served as the President of the National Federation of Outdoor Advertising in France, Germany, Belgium, Finland, Italy, and the Netherlands, as well as the International Advertising Association, known as FEPE. In 1969, he became the Vice President of the French Chambers of Advertising and later served as its honorary president from 1972 to 1974.

Achievements and Contributions

Among his professional achievements, it is worth mentioning that Dauphin presided over the 3rd World Congress of Outdoor Advertising in London in 1972. He was also a member of the International Chamber of Commerce's International Commission on Advertising Distribution. Dauphin was honored as a Knight of the Legion of Honor and a Knight of the Order of Arts and Literature. Through his company, Dauphin OTA, he actively promoted the arts, providing substantial support to the Cannes Film Festival and the French International Fair of Contemporary Art (FIAC).

A Family Legacy

After the tragic death of his only son in a car accident in 1988, Dauphin found himself without an heir. As a result, he made the decision to sell his company, Dauphin OTA, in 1999. However, Jacques has a granddaughter, Charlotte de La Rochefoucauld, born Charlotte Dauphin in 1987. In 2012, she married Count Charles-Henri de La Rochefoucauld.