Klaus Helmersen

Klaus Helmersen

Danish entrepreneur, owner of the brand "Jackpot"
Date of Birth: 01.01.1934
Country: Denmark

Content:
  1. Jackpot: A Danish Fashion Empire
  2. Official Launch
  3. Design Philosophy
  4. Brand Identity
  5. Global Presence
  6. Claus Helmer-Nielsen

Jackpot: A Danish Fashion Empire

Humble Beginnings

In the 1970s, Jørgen and Karli Gry embarked on a fashion journey from the confines of their basement workshop. Their creations, characterized by vibrant hues and cozy styles, laid the foundation for the "Jackpot by Carli Gry" brand.

Official Launch

In 1974, entrepreneur Claus Helmer-Nielsen acquired Carli Gry, officially launching "Jackpot by Carli Gry," later simplified to "Jackpot." Helmer-Nielsen's vision was to empower women with clothing that exuded confidence and femininity.

Design Philosophy

Jackpot's design philosophy revolves around fresh, vibrant colors and hand-crafted prints with exceptional quality and tailored fits. Each design incorporates up to twelve hues, showcasing exquisite details and nuances through intricate manual embroidery.

Brand Identity

Jackpot's collections embrace the latest trends while maintaining the brand's signature identity. Colorful hues, intricate embroidery, and versatile pieces define the label, allowing women to seamlessly create stylish outfits on the fly.

Global Presence

Headquartered in Copenhagen, Jackpot has expanded its presence to over 1400 retail locations in 21 countries worldwide. The brand's popularity has extended beyond fashion, with its founder, Claus Robert Elling Helmer-Nielsen, gaining recognition for his acquisition of the Danish estate "Store Frederikslund."

Claus Helmer-Nielsen

Claus Helmer-Nielsen, a prominent figure in Jackpot's success, is a businessman with a diverse background. In 1999, he purchased "Store Frederikslund" for 75 million Danish kroner. After selling the estate in 2012 for a substantial profit, Helmer-Nielsen is now in his second marriage and has four children.

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