Margaretha Ley Fashion designer of women's classic and sportswear Country: Germany

1. Biography of Margaretha Ley
2. The Creation of Escada
3. The Success of Escada
4. Legacy and Continuation

Biography of Margaretha Ley

Margaretha Ley, a fashion designer of women's classic and sportswear, is the founder of one of the most prestigious fashion houses in the world. She was born in Sweden and began her career as a model in Stockholm, Vienna, and Paris. After a successful modeling career, Margaretha decided to pursue her passion for design and worked for 10 years at the renowned company "Mondi". In 1974, she got married and opened her own business.

The Creation of Escada

In 1976, Margaretha Ley founded the company "Escada AG" and established its headquarters in Munich. Her husband, Wolfgang, was responsible for the marketing strategy of the company. The name "Escada" has an interesting story behind it - it was named after a horse they bet on in a horse race. This horse won, symbolizing victory for the couple, and thus the name "Escada" became a symbol of their success.

The Success of Escada

Under Margaretha's leadership, Escada became one of the leading fashion houses in the world. The company specialized in producing women's classic and sportswear. With more than 140 stores worldwide, including a boutique on 57th Street in New York, Escada has a vast network of retail outlets. The company generates an annual profit of approximately 800 million dollars. In addition to the Escada brand, the company also produces clothing under other labels such as "Crisca Laurel" and "Apriori". Furthermore, Escada has a stake in a California-based knitwear manufacturing company and a New York-based evening dress production company. The company also produces various accessories, handbags, and perfumes, following the latest trends of vibrant colors and luxury.

Legacy and Continuation

After a long and difficult illness, Margaretha Ley passed away, but her company continued to thrive. Currently, Escada is led by Brown Rennie, and the design team consists of 20 highly experienced individuals. The company has diversified into several divisions, including "Escada Couture," "Escada Sport," "Escada Development," and "Escada Beaute," each specializing in a specific area. For instance, "Escada Couture" focuses on the creation of high-quality and expensive evening gowns, while "Escada Beaute" specializes in the production of their own line of perfumes, which have gained worldwide recognition.