 |
Nigel BrackenburyManaging Director and President of Ford Motor Company
Date of Birth: 01.01.1958
Country:  Russia |
Content:
- Nigel Brackenbury: Driving Success at Ford Motor Company
- Education and Early Career
- Trailblazing Leadership at Ford Russia
- Transition to Mazda and Return to Ford
- Resolving Challenges and Leading Competition
- Key Accomplishments
- Establishing a strong dealership network for Ford in Russia
- Leading Ford Motor Company's Russian operations to success
Nigel Brackenbury: Driving Success at Ford Motor Company
Nigel Brackenbury is a seasoned automotive executive currently serving as the Managing Director and President of Ford Motor Company in Russia.
Education and Early Career
Brackenbury holds a Bachelor of Science degree in Management from the University of Manchester in the United Kingdom. He began his career in the automotive industry at Ford Motor Company in 1996, where he became the President of the company's Russian division.
Trailblazing Leadership at Ford Russia
During his first tenure at Ford Russia, Brackenbury played a pivotal role in building the local dealership network, which significantly contributed to the brand's popularity in the country. He successfully launched the Ford Focus, which quickly became the most popular foreign car in Russia.
Transition to Mazda and Return to Ford
In 2000, Brackenbury joined Mazda Motor Corporation as the General Manager of Global Marketing. He returned to Ford Motor Company in 2007, where he resumed his role as Managing Director and President of the company's Russian operations.
Resolving Challenges and Leading Competition
Brackenbury recognizes the importance of resolving Ford's conflicts with labor unions and in gaining a competitive edge in the Russian automotive market. He is confident in his ability to address these challenges and drive the company to even greater success.
Key Accomplishments
Throughout his career, Brackenbury has made significant contributions to the automotive industry, including:
Establishing a strong dealership network for Ford in Russia
Launching the Ford Focus as the most popular foreign car in the country
