Paul Riegel Founder of a large food company "Haribo" Country: Germany

1. Biography of Paul Riegel
2. Early Life and World War II
3. Expansion and Success
4. Continued Growth and Popularity
5. Present Day

Biography of Paul Riegel

Paul Riegel is a renowned German entrepreneur and billionaire, and one of the founders of the famous food company, Haribo. His personal fortune is estimated to be around $1.4 billion, according to Forbes, which ranks him among the wealthiest and most influential individuals in the world.

Early Life and World War II

Paul Riegel was born in Germany. During World War II, he and his brother, Hans, found themselves in a prisoner-of-war camp. After their return to Germany in 1946, the brothers took control of the company and began their entrepreneurial journey. They reorganized the company and introduced new principles of operation, including the division of labor among the leaders. Paul took charge of the production process, while his brother focused on the commercial side of the business.

Expansion and Success

Later on, Haribo acquired Clayton & Meyer, where Hans had previously worked, further expanding the company's reach. In the late 1960s, Haribo came up with a new slogan for advertising purposes. This marketing strategy shifted the company's focus not only to children but also to adult consumers, increasing its popularity and reputation.

Continued Growth and Popularity

However, the Riegel brothers were not content with their achievements. They soon acquired the Dutch company Bonera Industrie en Handelsmaatschappij N.V. and, through subsequent restructuring, renamed it Haribo Nederland B.V. In a short period of time, the company became one of the most well-known brands, with its incredibly delicious and beloved products being sold everywhere. Haribo's products could be found not only in stores but also on billboards and television advertisements.

Present Day

Currently, Haribo remains one of the most famous food companies worldwide. Its products are not only sold in Germany but also in many other countries around the world, with the company owning 18 manufacturing facilities across various European countries. The brand's popularity is well-deserved, thanks to its high-quality products, wide range of options, and vibrant packaging. Haribo's treats are enjoyed by both adults and children, particularly for their excellent taste.