![]() |
Lucy MountainBritish fitness blogger.
Country:
![]() |
Content:
- Lucy Mountain: The Fitness-Fashion Foodie
- Debunking the Myth of Healthy and Unhealthy Foods
- Healthy Choices vs. Portion Control
- Embracing Enjoyment
- Challenging Fitness Conventions
- Impact and Inspiration
- Authenticity and Success
Lucy Mountain: The Fitness-Fashion Foodie
Lucy Mountain, a 25-year-old British fitness blogger, has dedicated her Instagram account, "The Fitness Fashion Foodie," to exposing the misconceptions surrounding healthy eating. By comparing the calorie contents of seemingly healthy snacks with traditionally indulgent treats, she aims to prove that they often contain similar numbers of calories.

Debunking the Myth of Healthy and Unhealthy Foods
Mountain's mission is to "un-fck" people's heads about nutrition. She aims to show that so-called healthy snacks pack just as many calories as their supposedly unhealthy counterparts. By juxtaposing photos of crisps and vegetable sticks, vitamin-enriched breakfast cereal and McVitie's cookies, she demonstrates the caloric equivalence of these pairings.

Healthy Choices vs. Portion Control
London-based Mountain has amassed a following of nearly 65,000, drawn to her "no bs" approach to weight loss. She emphasizes that there are no miracle foods that will magically shed or gain pounds. Instead, her philosophy is to encourage people to eat what they enjoy, whether it's a handful of gummy bears or almonds, and achieve their health goals through moderation.
Embracing Enjoyment
Mountain's body-positive ethos distinguishes her from many fitness bloggers on Instagram. She admits to indulging in gummy bears between meals instead of opting for almonds as a snack, and is open about her occasional nights out drinking. Her message is that one can enjoy all foods in moderation and maintain a healthy weight by paying attention to portion sizes.
Challenging Fitness Conventions
"The unspoken rule in the fitness world is that if you want people to like you, you need to look like you drink green juices, do Barry's Bootcamp, and post a million 'transformation' photos," Mountain said. "We're all scared to fck up because of all these curated Instagram accounts."
Impact and Inspiration
Mountain's honest approach to fitness, nutrition, and body positivity has resonated with her followers. She has launched a second Instagram account dedicated solely to food comparisons, proving that no food is inherently fattening or fat-burning. Instead, weight gain or loss depends on portion sizes and the balance of calories consumed and burned through exercise.
Authenticity and Success
Mountain's relatable and empowering content has garnered her thousands of likes per post. "No matter what I post, I'm always 100 percent myself," she said. "I think people appreciate that."