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Mihael PitersDirector General of the pan-European television channel Euronews |
Content:
- Michael Peters: The Vision Behind Euronews' Ukrainian Expansion
- Overcoming Stereotypes
- The "Orange Revolution" and Media Bias
- Establishing a Unique Niche
- The Ukraine-Russia Debate
- Personal Impressions of Ukraine
- Diversity and Potential
- Economic Crisis and Euronews
- Behind the Scenes at Euronews
- Editorial Independence
- Challenges for Ukrainian Journalists
- The Ukrainian "Fidel"
- Salaries and Housing
- The Kyiv Bureau
Michael Peters: The Vision Behind Euronews' Ukrainian Expansion
Euronews' Ukrainian Version: Challenges and TriumphsAs General Director of the pan-European news channel Euronews, Michael Peters has played a pivotal role in the creation of its Ukrainian version. In an exclusive interview, Peters discusses the rationale behind this expansion, the accusations of political bias, and the persistent stereotypes surrounding Ukraine and Russia.
Overcoming Stereotypes
Despite the prevalent stereotypes in Europe regarding Ukraine's political leanings, Peters believes that Euronews' Ukrainian launch epitomizes the breaking of these preconceptions. The channel's objective and balanced reporting has shattered the notion that Ukraine is solely "pro-Russian" or "pro-European."
The "Orange Revolution" and Media Bias
Peters acknowledges the perception of bias during Ukraine's "Orange Revolution." However, he explains that this bias was due to the disproportionate coverage received from supporters of Viktor Yushchenko, which was beyond the channel's control.
Establishing a Unique Niche
With the creation of a bureau in Kyiv, Euronews aims to create localized news stories that provide a unique perspective. These stories will focus on events with both Ukrainian and European relevance, such as Ukrainian-Russian summits.
The Ukraine-Russia Debate
Asked about the international concerns regarding Ukraine's democratic setbacks and the political nature of Yulia Tymoshenko's trial, Peters maintains a neutral stance. He emphasizes that Euronews' role is to report on events rather than take sides.
Personal Impressions of Ukraine
Peters admits that his initial experience in Kyiv was different from his previous visits to Moscow. He felt a sense of comfort in Kyiv, similar to being in other European cities.
Diversity and Potential
Ukraine's diverse landscape and the variety of cities it encompasses have impressed Peters. He believes that this diversity represents a country with unlimited potential.
Economic Crisis and Euronews
While Euronews has not been directly affected by the economic crisis, Peters acknowledges the potential risks. However, with advertising revenues exceeding expectations and financial support from partner countries, the channel remains financially healthy.
Behind the Scenes at Euronews
The "Babylon" of EuronewsThe Ukrainian editorial team is spread across the channel's headquarters in Lyon, France. They work in shifts alongside colleagues from 11 other countries, resulting in a highly diverse and collaborative environment.
Editorial Independence
News editors, currently not from Ukraine, are responsible for creating the news reports. Ukrainian journalists read the texts in their native language, ensuring that the Ukrainian version accurately reflects the original.
Challenges for Ukrainian Journalists
Ukrainian journalists face challenges in avoiding "Russianisms" while translating live reports. To maintain professionalism, they are forbidden from using Russian during working hours.
The Ukrainian "Fidel"
Fidel Pavlenko, head of the Ukrainian service, received his unique name from his father, a sailor who befriended Fidel Castro during the Cuban Revolution. Pavlenko spent 15 years with BBC Worldwide in London before joining Euronews.
Salaries and Housing
Journalists at Euronews earn approximately 2,000 euros per month after taxes. Rental costs in Lyon range from 600-700 euros per month, posing a challenge for new employees during their probationary period.
The Kyiv Bureau
In addition to the Ukrainian version, a Kyiv bureau will soon be established to produce localized news specifically for Ukrainian audiences. Italian journalist Sergio Cantone has been appointed as its head.
