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Thomas MorfExecutive director of the watch company Carl F. Bucherer
Country:
 Switzerland |
Content:
- Executive Director of Carl F. Bucherer
- About Thomas Morph
- The Importance of Watches
- Advantages of Carl F. Bucherer
- Different Approaches of Men and Women
- Watch Culture in Different Countries
- Choosing St. Petersburg
Executive Director of Carl F. Bucherer
Thomas Morph, the Executive Director of the watch company Carl F. Bucherer, believes that watches are a great opportunity to express one's individuality and stand out from the crowd. In late 2005, a boutique of the Swiss watch brand Carl F. Bucherer opened in the center of St. Petersburg. This highly respected watch brand has been in existence for over eighty years and is a closed family business. Today, the company's annual turnover exceeds 300 million dollars. Carl F. Bucherer is known for being one of the first watch brands to produce quartz mechanisms in Switzerland in the late 1960s.
About Thomas Morph
Thomas Morph is the Executive Director of Carl F. Bucherer. He has played a significant role in the success and growth of the company. With his leadership and vision, Carl F. Bucherer has become a renowned name in the world of luxury watches. Thomas Morph has a deep understanding of the different consumer preferences for watches in various countries. He believes that watches are not just a tool to tell time but also a means of expressing one's individuality and personal style.
The Importance of Watches
In today's world, where we have numerous electronic devices to tell time, one may question the necessity of watches. However, according to Thomas Morph, people do not buy watches solely for the purpose of telling time. Watches offer a unique opportunity to make a statement and stand out from the crowd. In a world filled with electronic gadgets, watches allow individuals to showcase their personality and style. For men, watches provide a chance to demonstrate not only their professionalism but also their uniqueness as individuals.
Advantages of Carl F. Bucherer
When asked about the advantages of Carl F. Bucherer compared to other watch brands, Thomas Morph explains that the brand has always focused on both the external design and internal mechanisms of their watches. While some watch brands lean towards elegance, and others prioritize functionality, Carl F. Bucherer strikes a balance between the two. This unique approach sets them apart from other brands in the industry.
Different Approaches of Men and Women
Thomas Morph acknowledges that men and women have different approaches when it comes to choosing watches. Men tend to have a more technical interest in the mechanisms and capabilities of watches, while women often prioritize the design and aesthetics. However, he emphasizes that these differences are not absolute and that individuals should choose watches that resonate with their personal preferences and style.
Watch Culture in Different Countries
When discussing the trend of buying expensive watches in Russia, Thomas Morph explains that it is a reflection of the emerging culture of showcasing wealth. He compares it to France, where owning luxury watches is considered a given for certain social circles and not a reason for boasting. He also mentions the French tradition of wearing different watches for different occasions, depending on the price range. In contrast, most people tend to buy watches within a specific price range.
Choosing St. Petersburg
Thomas Morph explains that the choice to open their first store in Russia in St. Petersburg was not arbitrary. He believes that the city's significance is increasing, not only culturally but also in terms of its political and economic influence. The resemblance of St. Petersburg to Lucerne, where the first Carl F. Bucherer store was opened, also played a role in the decision. The charm and similarities between the two cities made St. Petersburg an ideal choice for the brand's expansion.
